Accelerate your professional and personal growth

Our vision
ARO Coaching is designed for startups, scale-ups and early in career professionals looking to get more clarity and less confusion.
Through our significant business experience with large organisations to fast moving startups we have seen how much confusion and complexity can fill their days.
Turning this confusion and complexity into action and direction is the value of the ARO Coaching vision in practice.
Startups
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These sessions are designed for founders, decision makers, professionals and entrepreneurs with a dream of launching a business.
We also engage with coworking outfits and larger organisations looking for a resident coach to offer more stability and continuity for their teams and communities.
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Our sessions and methods have been developed from experience, to deliver maximum focus at the most crucial times for startups, when they often need to slow down for a second, check in to improve, and following these steps are able to do more.
Startups are increasingly looking to coaches for support in everything from investment pitching to time management.
If you are starting a business and need to get your creativity and thoughts in action, working on developing and honing your next sales or investment pitch, looking to develop clarity and structure around your next steps and day to day activities or find yourself running in circles with the same problems, these are all scenarios we aim to explore.
If you find it challenging to delegate and manage your growing team, experience burn out or fatigue in your daily operations or even are struggling to nail the values, vision and mission of your business, these are also points of focus throughout our session structure.
Sessions can include:
- One to one coaching
- Small group sessions
- Park and forest sessions
We also offer resident coaching agreements if you are a coworking space or business looking for consistency and continuity from your coaching relationship.
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It is of critical importance that you as the client feel confident and experience mutual trust and understanding in our sessions. It is when you experience this, and feel that we are on the same wavelength, that the true value of our professional relationship is realised.
Session structure
Our first session is typically 75 minutes, and includes time to set expectations and goals for the ongoing relationship. The following sessions are more typically 60 minutes, but this is defined at an individual level based on engagements and requirements.
You will choose the time that is ideal for you, and the length and regularity of ongoing sessions – no two individuals are the same, and for this exact reason there is no set rule for how often or how long sessions will be.
Typically we see ongoing commitments cover 6 – 8 sessions, but you are always able to register further sessions in the future if you feel the need resurfaces or new developments lead you back to us. In some cases we see regular “check-in” appointments as a desired path on an ongoing basis, and others simply contact us when the desire strikes.
Our sessions are always designed and structured with you as an individual in mind. Our sessions are entirely confidential, and you will experience a sincerity to demonstrate the extent to which we care about and listen to you as an individual.
Our questioning is designed to bring you closer to your goal, and our positively challenging approach is geared to supporting you on your desired path. We also employ a range of creative tools throughout our sessions, as and when they are applicable to your journey and needs.
Session location
Our sessions can be in person or virtual – currently many sessions are virtual to accommodate the rapidly evolving COVID restrictions.
We are able to conduct sessions in your desired location or office, as well as in a range of locations we typically make use of ourselves. We also offer sessions in natural surroundings and environments, such as a park or forest.
Conducting sessions in different surroundings to the typical day to day environment can also have great effects and offer further perspective and context to the challenges we may be addressing.
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Our 30 minute Chemistry Session for new clients is free of charge. This is designed to give you a feeling and understanding of our relationship and the value we can offer you before committing to full sessions.
Individual sessions:
60 minutes 110 GBP // 900 DKK // 120 EUR
75 minutes 130 GBP // 1,000 DKK // 135 EUR
Group sessions (2 people):
90 minutes 165 GBP // 1,350 DKK // 185 EUR
Group sessions with more than 2 participants:
Price available upon request
Student sessions:
60 minutes 90 GBP // 750 DKK // 100 EUR
Resident Coach:
We also offer resident coaching agreements if you are a coworking space or business looking for consistency and continuity from your coaching relationship.
Price available upon request.
Cancellations
Sessions can be cancelled or rescheduled with a minimum of 24 hours notice. Cancellations with less than 24 hours notice will be charged the full applicable fee.
Payment
Accepted payment methods include bank transfer, cash and MobilePay.
All prices are ex-VAT
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Clients work with a coach because they want change. They want more of, or less of something in their business or career. They want to get to a place they are not in today.
In english, a coach can mean a coach (bus) that people use to travel. A coach is a mode of transport, and it helps you get from where you are now to where you want to go. An executive coach helps you do pretty much the same thing in one way or another.With an executive coach working alongside you, asking the right questions, those answers and insights become much clearer and become the stepping stones to your success.
Coaching is not mentoring, it’s not consulting, and it’s not counselling or therapy.
Coaching is a method which helps the ‘you’ in the present unlock your potential in the future.
We see executive coaching as a business toolbox which is designed to create the right conversation based on the needs of the individual.
Scaleups
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These sessions are designed for founders, decision makers, business leaders, professionals and entrepreneurs scaling their business and teams – this is a crucial developmental phase for a scaleup, and clarity is critical to ensure continued success.
We also engage with coworking outfits and larger organisations looking for a resident coach to offer more stability and continuity for their teams and communities.
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Our sessions and methods have been developed from experience, to deliver maximum focus at the most crucial times for scaling organisations.
When growth is rapid and teams are expanding this can often be an important time to slow down for a second, check in to improve, and ensure that growth is healthy to continue building strong foundations for the scaling organisation.
Scaleups are increasingly looking to coaches for support in everything from hiring strategy to organisational cultural development.
If you are scaling a business and need to grow your team, evolve your sales and marketing strategy, are looking to develop clarity and structure around your next steps and day to day activities or are seeking sparring to hone your investment pitch, these are all scenarios we aim to explore.
If you find it challenging to delegate and manage new processes or experience burn out or fatigue in your daily operations these are also points of focus throughout our session structure.
Sessions can include:
- One to one coaching
- Small group sessions
- Park and forest sessions
We also offer resident coaching agreements if you are a coworking space or business looking for consistency and continuity from your coaching relationship.
-
It is of critical importance that you as the client feel confident and experience mutual trust and understanding in our sessions. It is when you experience this, and feel that we are on the same wavelength, that the true value of our professional relationship is realised.
Session structure
Our first session is typically 75 minutes, and includes time to set expectations and goals for the ongoing relationship. The following sessions are more typically 60 minutes, but this is defined at an individual level based on engagements and requirements.
You will choose the time that is ideal for you, and the length and regularity of ongoing sessions – no two individuals are the same, and for this exact reason there is no set rule for how often or how long sessions will be.
Typically we see ongoing commitments cover 6 – 8 sessions, but you are always able to register further sessions in the future if you feel the need resurfaces or new developments lead you back to us. In some cases we see regular “check-in” appointments as a desired path on an ongoing basis, and others simply contact us when the desire strikes.
Our sessions are always designed and structured with you as an individual in mind. Our sessions are entirely confidential, and you will experience a sincerity to demonstrate the extent to which we care about and listen to you as an individual.
Our questioning is designed to bring you closer to your goal, and our positively challenging approach is geared to supporting you on your desired path. We also employ a range of creative tools throughout our sessions, as and when they are applicable to your journey and needs.
Session location
Our sessions can be in person or virtual – currently many sessions are virtual to accommodate the rapidly evolving COVID restrictions.
We are able to conduct sessions in your desired location or office, as well as in a range of locations we typically make use of ourselves. We also offer sessions in natural surroundings and environments, such as a park or forest.
Conducting sessions in different surroundings to the typical day to day environment can also have great effects and offer further perspective and context to the challenges we may be addressing.
-
Our 30 minute Chemistry Session for new clients is free of charge. This is designed to give you a feeling and understanding of our relationship and the value we can offer you before committing to full sessions.
Individual sessions:
60 minutes 110 GBP // 900 DKK // 120 EUR
75 minutes 130 GBP // 1,000 DKK // 135 EUR
Group sessions (2 people):
90 minutes 165 GBP // 1,350 DKK // 185 EUR
Group sessions with more than 2 participants:
Price available upon request
Resident Coach:
We also offer resident coaching agreements if you are a coworking space or business looking for consistency and continuity from your coaching relationship.
Price available upon request.
Cancellations
Sessions can be cancelled or rescheduled with a minimum of 24 hours notice. Cancellations with less than 24 hours notice will be charged the full applicable fee.
Payment
Accepted payment methods include bank transfer, cash and MobilePay.
All prices are ex-VAT
-
Clients work with a coach because they want change. They want more of, or less of something in their business or career. They want to get to a place they are not in today.
In english, a coach can mean a coach (bus) that people use to travel. A coach is a mode of transport, and it helps you get from where you are now to where you want to go. An executive coach helps you do pretty much the same thing in one way or another.With an executive coach working alongside you, asking the right questions, those answers and insights become much clearer and become the stepping stones to your success.
Coaching is not mentoring, it’s not consulting, and it’s not counselling or therapy.
Coaching is a method which helps the ‘you’ in the present unlock your potential in the future.
We see executive coaching as a business toolbox which is designed to create the right conversation based on the needs of the individual.
Early in Career Professionals
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These sessions are designed for professionals who aim to create meaning and balance in their work life while developing their career.
Professionals who have just completed, or are in the process of completing their education and ready to start their first role.
Part of a graduate programme as their first career step and are seeking clarity on where they are going next.Professionals who are aiming to transition to their next career role.
Seeking focus for the next crucial meeting with their boss or other team members about their development and career progression.
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Our sessions have been developed with proven psychological tools to support the professional growth of you and your career. This is a journey filled with challenges and opportunities that should never go to waste. Through our utilisation of transformational coaching techniques, we inspire and enable you to leverage these experiences on your professional journey.
Early in career professionals are increasingly looking to coaches to help find clarity and direction in their wider career ambitions. Our experience, tools and next step actions, are designed to support you through this critical developmental phase.
Sessions can include:
- One to one coaching
- Small group sessions
- Park and forest sessions
We also offer resident coaching agreements if you are a business looking for consistency and continuity from your coaching relationship.
-
It is of critical importance that you as the client feel confident and experience mutual trust and understanding in our sessions. It is when you experience this, and feel that we are on the same wavelength, that the true value of our professional relationship is realised.
Session structure
Our first session is typically 75 minutes, and includes time to set expectations and goals for the ongoing relationship. The following sessions are more typically 60 minutes, but this is defined at an individual level based on engagements and requirements.
You will choose the time that is ideal for you, and the length and regularity of ongoing sessions – no two individuals are the same, and for this exact reason there is no set rule for how often or how long sessions will be.
Typically we see ongoing commitments cover 6 – 8 sessions, but you are always able to register further sessions in the future if you feel the need resurfaces or new developments lead you back to us. In some cases we see regular “check-in” appointments as a desired path on an ongoing basis, and others simply contact us when the desire strikes.
Our sessions are always designed and structured with you as an individual in mind. Our sessions are entirely confidential, and you will experience a sincerity to demonstrate the extent to which we care about and listen to you as an individual.
Our questioning is designed to bring you closer to your goal, and our positively challenging approach is geared to supporting you on your desired path. We also employ a range of creative tools throughout our sessions, as and when they are applicable to your journey and needs.
Session location
Our sessions can be in person or virtual – currently many sessions are virtual to accommodate the rapidly evolving COVID restrictions.
We are able to conduct sessions in your desired location or office, as well as in a range of locations we typically make use of ourselves. We also offer sessions in natural surroundings and environments, such as a park or forest.
Conducting sessions in different surroundings to the typical day to day environment can also have great effects and offer further perspective and context to the challenges we may be addressing.
-
Our 30 minute Chemistry Session for new clients is free of charge. This is designed to give you a feeling and understanding of our relationship and the value we can offer you before committing to full sessions.
Individual sessions:
60 minutes 110 GBP // 900 DKK //120 EUR
75 minutes 130 GBP // 1,000 DKK //135 EUR
Group sessions (2 people):
90 minutes 165 GBP // 1,350 DKK //185 EUR
Group sessions with more than 2 participants:
Price available upon request
Student sessions:
60 minutes 90 GBP // 750 DKK //100 EUR
Resident Coach:
We also offer resident coaching agreements if you are a business looking for consistency and continuity from your coaching relationship.
Price available upon request.Cancellations
Sessions can be cancelled or rescheduled with a minimum of 24 hours notice. Cancellations with less than 24 hours notice will be charged the full applicable fee.
Payment
Accepted payment methods include bank transfer, cash and MobilePay.
All prices are ex-VAT.
-
Clients work with a coach because they want change. They want more of, or less of something in their business or career. They want to get to a place they are not in today.
In english, a coach can mean a coach (bus) that people use to travel. A coach is a mode of transport, and it helps you get from where you are now to where you want to go. An executive coach helps you do pretty much the same thing in one way or another.With an executive coach working alongside you, asking the right questions, those answers and insights become much clearer and become the stepping stones to your success.
Coaching is not mentoring, it’s not consulting, and it’s not counselling or therapy.
Coaching is a method which helps the ‘you’ in the present unlock your potential in the future.
We see executive coaching as a business toolbox which is designed to create the right conversation based on the needs of the individual.

Matthew Ferguson
Vice President | HR at Morgan Stanley London
I have found that Anja possesses a rare ability to genuinely understand people.
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She is highly conscientious and driven to be the best version of herself at all times.
Her questions are insightful and empathetic, and I believe people will derive great value from investing in her coaching.

Liza Perschke
Founder of Clued Up
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…enabling me to cut through a lot of the things happening in both my personal and work life.Anja helped me to identify tangible ways to make incremental improvements and gave me a place to articulate feelings and thoughts out loud.The most helpful thing for me was that my problem became tangible and I had practical solutions to apply as my next steps.I’ve implemented the next steps and it seems to be helping. It was also a reminder for me that I own my own business and, as such, I can dictate my own time.
Kian Bakhtiari
Founder of The People
Anja’s unique method of reflective coaching holds a mirror up to the fundamental beliefs of a company.
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When dealing in international markets, having a clear purpose and shared value is even more significant, considering the other cultural differences and nuances.
Anja’s Socratic questioning was both challenging and helped me think critically to arrive at a higher truth. It would be far easier to provide answers, but Anja’s deep, piercing questions help to clearly define the problem. This makes creative problem solving far easier. Working with Anja is like having Socrates in your corner!

Kirsty Mullan
Head of Commercial Marketing at BBC Studios
The most compelling thing about working with Anja is her genuine passion to understand your motivations…
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…and how to shape them to achieve positive results.
Anja has a rare ability to challenge you whilst always approaching her sessions with compassion – allowing you to overcome professional hurdles in a supportive environment. Anja is analytical in her approach and her confidence to never shy away from asking the ‘big’ questions has been of great value and helped me navigate some very taxing business decisions.


Enrica Dellapietà
Membership Manager at Huckletree Soho
Anja is trustworthy, professional and she’s the right person to go to if you are struggling to find the right path in your career.
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Anja managed to help me observe my situation and issues from another perspective, finding a plan B that I didn’t think could have been possible.
I found the fact that I came out of the session with a list of actions that I could apply immediately really helpful, while my original plan A was to sit and wait. I came out of the session with a new point of view and with a new energy. It was like I had lost hope, but now I know I can change my situation without waiting for people to change it for me.

Alessio D’Antino
Founder of Forward Fooding
Anja is capable of creating a safe environment that allows me to open up and freely share my challenges with her.
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I’ve found her to be very emphatic and mindful about tailoring each coaching experience to your needs.
Each session has helped me to thoroughly navigate my options and therefore crystalize my personal and professional development plan. This in turn helps me be more emphatic with my own people and even be a better ‘coach’ for them.
Omar Jarkas
Founder of ETITO
I’ve been so lucky to have Anja as an executive coach in my startup, ETITO.
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Anja was able to understand my entire business right from our first session, she is one of greatest listeners I’ve ever met.
In the following sessions, she managed to ask the most crucial questions that I needed to be asked, even without knowing it myself.
Anja was able to challenge me professionally by pressing sensitive issues. At the end of every session I would feel energised and relieved as we had tackled tense issues in relation to my business.
Anja’s biggest strength was not simply giving me the answers, but helping me focus on the areas that matter most, and helping me pinpoint my blindspots as the CEO at ETITO.

Michell Andersen
MSc. Sport & Health Sciences
I feel more robust and confident in myself following my session with Anja.
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Her positive methodology helped me to reflect and think critically about my goals and ambitions, both during and following my education. This has helped me set milestones and goals to generate positive results and a more enriching day to day environment.
Anja is a terrific coach because she is passionate in her work and this shines through during her sessions, she utilises methods and techniques uniquely selected for each individual and her sessions are never repetitive as she has such a wide range of tools at her disposal.

Who is behind ARO Coaching?
Anja Rye Olsen
Anja is an accomplished and passionate certified Executive coach that uses proven psychological tools and transformational coaching. Anja has worked with startups, scaleups and early in career professionals in London.
Anja has interacted with many different types of organisations, industries and cultures. Anja has chosen to specialise in an area that not many others have done because she has experienced how much value and growth, as well as truly making a difference to the bottom line that she can offer these organisations and professionals.

The ARO Coaching approach is built from Anja’s unique blend of experiences, including large corporate activities with Microsoft, through to various startups, scaleups and early in career professionals.
Anja is lucky and grateful to have received her coaching education from two of London’s leading executive coaches Karen Smart and Valerie Weston from The Academy of Executive Coaching.
Ultimately, Anja has a desire to help create an environment where a session with your coach is as typical for a professional as a visit to your hairdresser.

Who is behind ARO Coaching?
Anja Rye Olsen
Anja is an accomplished and passionate certified Executive coach that uses proven psychological tools and transformational coaching. Anja has worked with startups, scaleups and early in career professionals in London.
Anja has interacted with many different types of organisations, industries and cultures. Anja has chosen to specialise in an area that not many others have done because she has experienced how much value and growth, as well as truly making a difference to the bottom line that she can offer these organisations and professionals.
The ARO Coaching approach is built from Anja’s unique blend of experiences, including large corporate activities with Microsoft, through to various startups, scaleups and early in career professionals.
Anja is lucky and grateful to have received her coaching education from two of London’s leading executive coaches Karen Smart and Valerie Weston from The Academy of Executive Coaching.
Ultimately, Anja has a desire to help create an environment where a session with your coach is as typical for a professional as a visit to your hairdresser.
Contact
Do you want to talk to our founder Anja about your future success?
Simply fill in the form. We’d love to hear from you!
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